A
complaint was received by the Pontiac Division of General Motors:
'This
is the second time I have written to you, and I don't blame you for not
answering me, because I sounded crazy, but it is a fact that we have a tradition
in our family of Ice-Cream for dessert after dinner each night, but the kind of
ice cream varies so, every night, after we've eaten, the whole family votes on
which kind of ice cream we should have and I drive down to the store to get it.
It's also a fact that I recently purchased a new Pontiac and since then my trips
to the store have created a problem.
You see, every time I buy a vanilla
ice-cream, when I start back from the store my car won't start. If I get any
other kind of ice cream, the car starts just fine. I want you to know I'm
serious about this question, no matter how silly it sounds "What is there about
a Pontiac that makes it not start when I get vanilla ice cream, and easy to
start whenever I get any other kind?"
The Pontiac President was
understandably skeptical about the letter, but sent an engineer to check it out
anyway.
The latter was surprised to be greeted by a successful,
obviously well educated man in a fine neighborhood. He had arranged to meet the
man just after dinner time, so the two hopped into the car and drove to the ice
cream store. It was vanilla ice cream that night and, sure enough, after they
came back to the car, it wouldn't start.
The engineer returned for
three more nights. The first night, they got chocolate. The car started. The
second night, he got strawberry. The car started. The third night he ordered
vanilla. The car failed to start.
Now the engineer, being a logical
man, refused to believe that this man's car was allergic to vanilla ice cream.
He arranged, therefore, to continue his visits for as long as it took to solve
the problem. And toward this end he began to take notes: He jotted down all
sorts of data: time of day, type of gas used, time to drive back and forth etc.
In a short time, he had a clue: the man took less time to buy vanilla
than any other flavor. Why? The answer was in the layout of the store. Vanilla,
being the most popular flavor, was in a separate case at the front of the store
for quick pickup. All the other flavors were kept in the back of the store at a
different counter where it took considerably longer to check out the flavor.
Now, the question for the engineer was why the car wouldn't start when
it took less time. Eureka - Time was now the problem - not the vanilla ice
cream!!!! The engineer quickly came up with the answer: "vapor lock".
It was happening every night; but the extra time taken to get the other
flavors allowed the engine to cool down sufficiently to start. When the man got
vanilla, the engine was still too hot for the vapor lock to dissipate.
Even
crazy looking problems are sometimes real and all problems seem to be simple
only when we find the solution, with cool thinking. What really matters is your
attitude, perception and sincere efforts.